Running prize draws comes with a responsibility to look after the people who take part. We’ve signed up to the Voluntary Code of Good Practice for Prize Draw Operators, published by the Department for Culture, Media and Sport (DCMS) in November 2025. The code sets clear standards across three areas: protecting players, running draws transparently, and being accountable for how we operate.

This page lays out exactly what we have in place. We’ll keep it updated as our processes evolve and as the code is reviewed.

You can read the full code on gov.uk: https://www.gov.uk/government/publications/voluntary-code-of-good-practice-for-prize-draw-operators/voluntary-code-of-good-practice-for-prize-draw-operators

Player protections

 We’ve built a set of safeguards into our site to make sure prize draws stay a fun, low-stakes activity for everyone who takes part.

Age verification

You need to be 18 or over to enter a prize draw with us. We ask for your date of birth at checkout and block any entry from someone under 18. Once we’ve verified your age, we won’t ask again.

Monthly spending limit

We’ve set a maximum monthly spend of £750 per account across all of our prize draws. The system checks your spend before every payment and blocks any transaction that would take you over the limit. You can see your current spend and remaining allowance at any time on your My Account page. The limit resets at the start of each calendar month.

Pause, suspend or close your account

If you need a break, you’ve got three options under Manage my account:

• Pause: take a short break, from 1 day up to 6 months. You can end the pause early if you change your mind.
• Suspend: a longer break of at least 6 months. This can’t be ended early.
• Close permanently: close your account for good. We’ll ask you to confirm before this is applied.

All three take effect immediately. We block any further entries during a pause, suspension, or after closure, and we stop sending marketing emails, texts and push notifications. If your account is closed, we remove you from our marketing lists entirely.

Support if you need it

If prize draws are starting to feel like something other than a bit of fun, please reach out for support. The organisations below offer free, confidential help:

• Citizens Advice: citizensadvice.org.uk
• Money Advice Trust / National Debtline: nationaldebtline.org
• Samaritans: samaritans.org or call 116 123
• Mind: mind.org.uk

You can also pause or suspend your account at any time from your account area.

Responsible marketing

All our marketing follows the CAP and BCAP codes. We don’t present prize draws as a way to solve money problems, escape from personal difficulties, or as a substitute for work. We take extra care not to direct any marketing at children, young people or anyone who could be vulnerable.

Transparency

We want every player to understand exactly how our draws work before they enter.

How our draws are run

Every competition page sets out the rules clearly, including how the draw is conducted and how winners are selected. All draws are awarded in accordance with the laws of chance, using a verifiably random and auditable computer-based draw process.

Equal chance for paid and free entries

Every entry into a draw has an equal chance of winning, whether it came through a paid route or the free entry route.

Free entry route

A free entry route is available for every prize draw we run, alongside the paid option. The full details are set out in our Terms and Conditions and shown clearly before you enter. The free route is neither more expensive nor less convenient than entering by paying, and there’s enough time to use it for every draw.

Your chances of winning

Where possible, we show you the maximum number of tickets available for a draw, or share data from previous comparable draws, so you can get a sense of your likelihood of winning before you enter.

Prize fulfilment

Winners get the prize we advertised, or a reasonable cash alternative if they prefer. We don’t downgrade prizes, change closing dates, or cancel draws because of low ticket sales. Once a draw closes, we get the prize to the winner as quickly as we can.

Charitable contributions

Most of our prize draws include a charitable donation. The amount varies from draw to draw, decided based on the competition, and we often invite the winner or our community to help choose the charity.

You can see our full record of donations, including the charity, amount, and how the money was used, on our Charity Donations page.

Accountability

 Following the code is one thing. Making sure we actually live up to it is another. Here’s how we hold ourselves to account.

Complaints and dispute resolution

If something’s gone wrong, we want to hear about it. Our Complaints page sets out how to raise an issue, who handles it, and how long we’ll take to respond. If you’re not happy with the outcome, you can escalate the complaint to an independent Alternative Dispute Resolution (ADR) provider.

Ongoing compliance review

We regularly review our processes against the code and update them as needed. If we spot a gap, we fix it. If the code is revised, we’ll update what we do accordingly.

Third party compliance

Any third parties who support our draws, including affiliate marketers, agencies, or operational partners, are expected to follow the relevant parts of the code too. We manage this through our contractual arrangements with them.

Working with the sector

We engage with other prize draw operators to share best practice on player protection, transparency, and accountability. The whole sector benefits when standards rise together.

Working with DCMS

We’re committed to working with DCMS as the code develops, sharing what we learn, and helping to make sure the code stays fit for purpose.

Updates to this page

We’ll keep this page up to date as our processes evolve or as the code is revised. 

If you’ve got any questions about anything on this page, get in touch at jackandelise@landpirateconversions.co.uk or use our Complaints page for anything more formal.